On October 17, 2018, Canada became the first G7 nation to federally legalize recreational cannabis. At Leafly, we didn’t just watch or report it. We were there, at the forefront of this seismic shift in history as a global leader in cannabis education and content, advertising, and marketing — “Lighting the way” for both consumers and industry alike. In April 2018, I was brought on to Launch Leafly in Canada and oversee their first international office. Within 6 months I built a team of 20 based in Toronto and Vancouver (with a network of contributors across the country).

Our team doubled traffic and revenue year over year — and actively supported driving multiple legislation changes at the provincial and federal level to ensure the progression of a fair and equitable industry in Canada.