Brand Strategy & Experience 

Digital health-tech company imaware is a home based testing platform. With easy to use lab grade kits, patients are able to test at home and receive actionable, in-depth health insights in less than a week.

My task was to fully realize the brand foundation to support their next leg of growth, and create a design system that could span across D2C & B2B divisions by leveraging their scientific credibility to stand out from the competition in market - creating a unified creative front and voice that would enable all teams and be a truly patient centric experience.

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Jani Tuomi - Imaware Founder

Jani Tuomi, Founder & CEO, imaware

“Jo led all marketing at imaware and overhauled our entire brand, positioning & product - all within a Series A-sized budget. She drove significant qualitative and quantitative improvements, which allowed us to quickly move into the Enterprise B2B space. Additionally, her efforts helped drive a 10x increase in our web traffic and inbound lead generation.

Jo also built a team that was incredibly loyal to her, and produced some of the best work outputs I've seen in my career. She's a strong motivator and a great person to work alongside as a leader, I would strongly recommend her to work with any startup founder in building or growing a category-changing brand.”

organic growth - digital health - jo vos

Learn more about how I 10x’d imaware’s organic traffic in less than one year.